Branding 101:

How to make a brand/startup stand out?


In the modern world, the advent of the internet and social media has resulted in a gross shift in the way brands and startup today market themselves. Regardless of the type of product, be it the high-cost, high-quality product or the low-cost, high-value product, brands today need to market themselves effectively on social media, something that has quite a few facets attached:

• Every effective brand strategy included at its foundation the brand logo. The website, brand name, manufacturing and packaging materials communicate your brand’s logo and story and must be clear and concise.

• The branding, which effectively is the promise made by your company to your customers, must be combined with an effective strategy which clearly communicates and delivers your brand’s promises and aim.

• Once the brand strategy has been formulated, consistent promotion and advertising must be done so as to form a strong brand equity. A strong brand equity effectily allows owners to charge a higher price for the added value of a brand’s products in comparison with other unbranded products.

The brand equity can be in multiple forms. It can be with respect to an emotional journey that the company has been through with respect to its products and customers, or simply the development of an emotional attachment that customers might feel for your specific products. Hence, the overall aim of an effective branding strategy is to create a strong brand equity that can attract customers and new businesses.

Creating an effective brand logo and strategy requires owners to research their competition, products, and devise a branding style that communicates your brand’s story which in turn will create a brand equity, in due time. In order to do so, the following methods can be effectively followed:

• A unique brand logo which not only communicates your brand’s ideas and aims, but also adds a unique perspective and standing on social media with respect to your competitors is one of the first requirements without which an effective brand strategy cannot be devised.
• Integration of your brand logo with all aspects of the business including the branding itself is highly recommended. Owners can extend their brands to salesperson uniforms, packaging and manufacturing, transport vehicles, e-mails, and effectively all areas through which you aim to get information out to customers.
• In order to create a brand equity in due time, the brand messages need to be communicated effectively via taglines and the overall company voice. This can be done with respect to proper systems of communication between employees and customers, memorable taglines, and attractive branding methods including logos, promises, and reasons why your brand better stands out with respect to the competition.

Finally, once all the above steps are aptly followed and a proper brand strategy is formulated, the final facet that needs to be followed is simply consistency. The ideas and messages of your brand must be consistently communicated on various social media and advertising platforms so as to create a sense of relativity with respect to the customer, be it other businesses or simply individuals. Consistency, and the inculcation of the brand story via time-varying claims that effectively communicate your brand’s overall idea allows your brand to exist in the customer’s mind. This in turn crates a brand equity which can then be converted to gross profits more easily and effectively.• •