Octopus & J am Projects Contact us

Green Hermitage

Artisan-led | Sustainable | Premium Yet Accessible

When Green Hermitage set out to prove that sustainability doesn’t compromise design, we built their digital voice to match that ethos. From content planning, photoshoots, and festive campaigns to social media and website presence, every touchpoint carried the brand’s promise: luxury that’s guilt-free, cruelty-free, and accessible. 

Content Planning & Creation

Green Hermitage was carving a niche in the fashion world, proving that luxury can be sustainable, cruelty-free, and still beautifully designed. The goal was to create a strong digital presence that mirrored this ethos while making the brand both relatable and aspirational.

We built a content framework that kept sustainability at the core while telling stories of craftsmanship, design, and accessibility. Every piece of content positioned Green Hermitage as more than a label, it became a lifestyle people could aspire to, without guilt.

Social Media Management

From strategy to execution, we transformed their socials into a living journal of the brand. Educational content about vegan luxury, storytelling posts about artisans, and engaging festive campaigns kept the community inspired and connected.

Website Banners & Digital Presence

We designed sleek, premium banners that spoke the brand’s language: minimal, modern, and conscious. The entire digital footprint echoed Green Hermitage’s promise of affordability without compromise.

Campaign Shoots 

Three major shoots brought the brand’s festive and lifestyle appeal to life, each delivering dual outputs: clean e-commerce listing images and creative campaign visuals. 

Christmas Campaign

We designed a warm, celebratory festive setting that instantly evoked the spirit of gifting. From cozy props to mood-driven styling, the shoot blended conversion-focused e-commerce listings with creative, campaign-worthy visuals. The result was a collection that felt both premium and personal: making sustainable gifting a natural choice for the season.

Valentine’s Day Campaign

Romance met conscious luxury in this campaign. We created a soft, intimate aesthetic that highlighted Green Hermitage as the perfect guilt-free gift of love. The shoot balanced clean listings for seamless shopping with creative imagery that told a story of affection and sustainability.

Festive Corporate Gifting

For the festive corporate season, we crafted a refined yet versatile campaign showcasing Green Hermitage as the ideal solution for thoughtful, scalable, and premium gifting. The visuals captured professionalism with a touch of warmth, while the e-commerce listings ensured easy adoption for bulk and custom orders.

Founder-led Brand Voice 

Making the founders the face and voice of Green Hermitage wasn’t just a creative choice—it was a brand-building strategy.

Authenticity & Trust → Hearing directly from the founders gave the brand a human edge. Customers felt connected to the “why” behind the products, not just the “what.”

Stronger Credibility → As the founders spoke about sustainability, craft, and accessibility, it positioned Green Hermitage as an expert and authority in the space.

Emotional Connection → Storytelling through the founders built a bond with customers, turning first-time buyers into repeat, loyal advocates.

Community Building → People weren’t just buying bags; they were buying into a mission led by real, passionate individuals.

Differentiation → In a crowded market, this human-first approach set Green Hermitage apart from faceless “eco-luxury” brands.

Beyond the Screen

Our strategy didn’t stop at digital, we carried Green Hermitage’s story into the real world.

Offline Pop-ups & Activations → Allowed customers to touch, feel, and experience the products first-hand, turning interest into instant purchase.

Sensory Impact → Offline presence built an emotional connection, the craftsmanship and quality spoke louder in person than any post ever could.

Community Building → Pop-ups created spaces where like-minded, sustainability-driven audiences gathered, strengthening the sense of belonging.

Long-lasting Impressions → Face-to-face interactions with the brand left customers with a memory that lived far beyond the event—building deeper loyalty and advocacy.

Seamless Online-Offline Flow → Offline experiences drove people back online, strengthening the brand’s ecosystem across platforms.

The Outcome 

  • Skyrocketing Sales → Seasonal campaigns and product listings translated directly into higher conversions, turning festive moments into revenue peaks.
  • Scaled Brand Presence → From Instagram grids to LinkedIn thought-leadership to offline pop-ups, Green Hermitage now enjoys a 360° presence that feels premium and consistent across every touchpoint.
  • Customer Loyalty → Founder-led storytelling and real-world experiences built trust, transforming one-time buyers into repeat customers and brand advocates.
  • Market Differentiation → The brand carved a unique space as a sustainable yet stylish alternative, proving that eco-conscious luxury can stand shoulder to shoulder with traditional high-end labels.
  • Expanded Revenue Streams → Corporate gifting campaigns opened a whole new market, adding scalability beyond individual retail sales.
  • Flourishing Community → By blending education with aspiration, the brand attracted a community of conscious consumers who don’t just buy the products, they live the philosophy.
Scroll to Top