In 2021, Studio MESO sought our expertise to revamp their brand identity, then known as Studio Mesopotamia. Recognizing the need for digital adaptability in a fast-paced era, our collaborative effort redefined their narrative, transitioning to ‘Studio Meso.’ Understanding the constraints of horizontal space in digital realms, our primary objective was to craft a more digitally optimised identity. Delving into the rich history of Mesopotamia, our team unearthed a compelling insight: the civilization’s cornerstone was the cuboid rock. Leveraging this historical foundation and embracing modern digital symbolism, we ingeniously fused cuboid elements with digital pixels. This insightful fusion birthed an iconic logo and a new brand identity, symbolizing Studio Meso’s evolution and alignment with contemporary digital landscapes.