Maatee, the organic skincare brand, is rooted in a profound philosophy that celebrates the harmony between humans and the environment. Our philosophy embodies a return to a simpler, more natural way of caring for our skin, invoking the essence of bygone eras when purity was paramount. We believe in the timeless wisdom of traditional skincare remedies, passed down through generations.
WHAT DID WE DO IN THE PROJECT
“Maatee, derived from the fusion of India’s rich soils and the diverse skintones of its people, embodies a brand ethos grounded in friendliness, care, coolness, responsibility, and sustainability. As a creative agency, our mission was to articulate and actualize this narrative into a vibrant and purposeful brand identity. We meticulously crafted an eco-friendly packaging experience, incorporating bamboo sticks to minimize plastic usage, aligning with our commitment to a greener planet.
The journey continued with meticulous attention to detail across 16 unique products. Each item was thoughtfully designed with sustainable labels and packaging, culminating in an array of striking product photography. This visual storytelling was pivotal in curating Maatee Organics’ essence for our E-commerce platform, ‘Maatee Organics.’
To prepare for the brand’s launch, we orchestrated a vibrant social media presence. Our sprint of creative endeavors across various platforms aimed to resonate with our audience authentically. From captivating visuals to engaging content, every step was taken to establish Maatee as a socially responsible and environmentally conscious brand.
This comprehensive approach embodies Maatee’s commitment to fostering a harmonious relationship between nature-inspired skincare and sustainable living, making every interaction with the brand a testament to our dedication to a healthier, more conscientious world.”
Maatee’s 16 SKUs in haircare, skincare, and face care showcased our iconic bamboo-packaged glass bottles, blending elegance with sustainability. We meticulously crafted a sustainable unboxing experience, aligning every detail with Maatee’s commitment to eco-consciousness, offering a narrative that resonates with conscientious consumers seeking responsible beauty choices.”
Social Media Management
- Gallery Item