Executive Summary
When Ikai Jewels stepped into the market, they weren’t just another jewelry brand. They were the modern extension of YK Jewelers: a household name in Karol Bagh for decades. Ikai represented independence, reinvention, and a bold new chapter branching out of a legacy.
Our mandate? A 360° brand build-out: from naming and positioning to visual identity, packaging, store branding, website, and digital-first strategy. Every touchpoint had to be as refined and premium as the jewelry itself.
Client Background
Ikai Jewels came to us as more than just a brand-in-the-making. They were a heritage name ready to embrace modernity, with the ambition to be recognized not just as Karol Bagh’s trusted jeweler, but as a destination for contemporary high-end jewelry.
Our Approach
We didn’t believe in templates. Every step was crafted purely for them:
- Immersive meetings: Continuous discussions and brainstorming sessions with the client on how to scale the brand in a crowded category.
- Nomenclature & Positioning: Rooted in legacy yet fiercely modern, we carved a niche positioning that set Ikai apart.
- Visual Language: Purely jewelry centric. No over-styling, no distractions. Clean, premium, and high-definition product showcases that let the designs speak for themselves.
- Packaging to Storefront: From jewelry boxes to in-store signages to hoardings — every design was created in-house to maintain consistency.
- Website Build: Not e-commerce, but a catalogue-style digital presence where customers could explore collections and book appointments. A made-to-order model deserved a bespoke digital experience.
Execution Highlights
- Brand book & positioning strategy
- Logo & nomenclature
- Packaging design & in-store branding
- Social media presence
- Visual campaigns & jewelry-focused shoots
- Website design (catalogue-first)
- Digital launch campaigns for reach and awareness
Impact
What began as a physical store launch has been transformed into a digital-first brand experience. Ikai Jewels now has a good, premium digital foundation, designed to build awareness, create curiosity, and drive store footfall.
Our work didn’t just launch a brand, it built the first chapter of a new legacy. And for us, this wasn’t just another project. It was craftsmanship in its truest form, from mood boarding to execution, from pixels to packaging!
