Sugarcrush
Turning handcrafted clutches into a market-leading premium label
luxury clutches | Potlis | Handcrafted Bags
We took Sugar Crush from a passionate, product-first brand to a highly visible, sales-first luxury accessory label with an omnichannel presence, strategic capsule drops, celebrity/influencer tie-ins and a performance-driven creative engine in the market.
Sugar Crush came to us with exceptional product craftsmanship, an ecom website and strong business expansion idea, but limited market positioning, inconsistent launch cadence and no repeatable sales engine. The brief was razor clear: position Sugar Crush as a contender in India’s crowded luxe-accessories market and build a predictable, repeatable pipeline for sales during festivals and wedding seasons.
From a beautiful product to a category contender
We took Sugar Crush from a passionate, product first brand to a highly visible, sales first luxury accessory label with an omnichannel presence, strategic capsule drops, celebrity tie ins and a performance driven creative engine.
The results spoke for themselves. Insights crossed millions, views skyrocketed and engagement surged across campaigns. Every launch was backed by strategy and every post by data, creating a consistent growth curve that turned Sugar Crush into one of the most watched and best performing luxury accessory brands online.
Creative Direction and Shoot Production
Every campaign began with a clear concept, moodboard, and storyboard. Our in-house studio team handled planning, execution, and post-production.
Festive Drops
Vibrant, celebratory, designed for gifting campaigns and festive banners.
Wedding Edit
High-glam visuals for bridal and occasion wear.
Capsule Drops
Focused on frequent product launches.
Craftsmanship and Karigari Spotlight
At the heart of Sugar Crush lies a story of artisanship, heritage, and intricate craftsmanship, a value we made central to every campaign.
We captured the essence of handcrafted luxury through storytelling that celebrated the artisans behind each piece. Every clutch, potli, and bag is meticulously detailed.
Our creative direction ensured that this artistry wasn’t just seen ,it was felt.
UGC Reels
Real creators, real stories, real results. These reels bridged luxury with relatability and turned engagement into sales.
Ad Videos
From festive offers to wedding drops, each edit was crafted to attract, engage, and convert. Engaging hooks to drive sales.
Influencer Tie-Up Reels
Influence with intent. We collaborated with top creators to spotlight Sugar Crush in their festive and fashion moments , creating aspirational reels that elevated desirability, trust, and brand recall.
Our Role
We worked as Sugar Crush’s extended marketing partner, helping the brand strengthen every layer of its ecosystem.
- Built a strategic brand foundation – defining tone, positioning, and audience.
- Managed social-media presence across Instagram, Facebook, Pinterest, Threads and YouTube.
- Planned and executed ad campaigns – from concept to creative direction and targeting.
- Enabled sales optimization through offer calendars, festive sales, and capsule drops.
- Oversaw website & e-commerce optimization, ensuring every campaign reflected online.
- Provided studio-led creative direction for photoshoots and brand visuals.
- Led influencer collaborations and community outreach.
Website Banners
The Approach
Our strategy focused on three principles : consistency, creativity, and conversion.
- Strategic Positioning
Repositioned Sugar Crush as an aspirational yet attainable luxury brand with clear product storytelling. - Campaign Structure
Introduced a monthly marketing calendar with defined drops : festive edits, wedding edits, and limited-edition capsules. - Content Ecosystem
Developed a content mix combining brand storytelling, trend-based reels, styling ideas, and sales-driven posts. - Performance Marketing
Designed high-impact ad creatives with conversion-first hooks : BOGO, Wedding Sale, Grand Festival Sale, Navratri Sale – each optimized for ROI. - Omnichannel Presence
Expanded reach across platforms while maintaining brand consistency and a unified tone.
Social Media Management
We helped Sugar Crush build a strong and recognisable digital voice.
- Strategic posting with curated content pillars – launches, styling, trends, and community.
- Active use of reels and trend formats to maintain top-of-mind recall.
- Consistent engagement and influencer amplification.
- Analytics-driven reporting for content refinement.
Website and Commerce Enablement
Sugar Crush’s website evolved into a live campaign hub.
- Refreshed banners and landing pages for every launch.
- Optimised product listings for meaningful conversion.
- Maintained alignment between campaigns, offers, and social content.
Advertising and Sales Optimization
We guided Sugar Crush in designing and executing performance-focused ad campaigns that delivered measurable returns.
- Structured offer cycles and limited-time promotions.
- Data-backed targeting for higher conversion rates.
- A/B-tested creatives and messaging for maximum efficiency.
- Seamless coordination between paid and organic campaigns.
- Used viral hooks for festivals and new launches.
The Impact
- A consistent digital identity with 40K followers and strong engagement.
- Placement on Myntra Luxe, Nykaa Luxe and Pernia’s Pop Up , expanding visibility and trust.
- Successful festive and wedding season launches driving steady revenue.
- Improved conversion rates and repeat purchase behaviour.
- Elevated brand perception within India’s competitive luxury accessory market.
The Outcome
- Skyrocketing Sales → Seasonal campaigns and product listings translated directly into higher conversions, turning festive moments into revenue peaks.
- Scaled Brand Presence → From Instagram grids to LinkedIn thought-leadership to offline pop-ups, Green Hermitage now enjoys a 360° presence that feels premium and consistent across every touchpoint.
- Customer Loyalty → Founder-led storytelling and real-world experiences built trust, transforming one-time buyers into repeat customers and brand advocates.
- Market Differentiation → The brand carved a unique space as a sustainable yet stylish alternative, proving that eco-conscious luxury can stand shoulder to shoulder with traditional high-end labels.
- Expanded Revenue Streams → Corporate gifting campaigns opened a whole new market, adding scalability beyond individual retail sales.
- Flourishing Community → By blending education with aspiration, the brand attracted a community of conscious consumers who don’t just buy the products, they live the philosophy.