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Harvard professor Gerald Zeltman claimed in his recent the book “How Customers Think” that around 95% of customer purchasing decisions are subconscious. This effectively means that an average customer chooses to buy one product over another based on factors that are directed related to a company’s branding, and how customers feel about a particular company. […]

A new actor has evolved in the enormous field of digital marketing: the micro-influencer. Influencers are now the driving force behind brand visibility. Micro-influencers, in contrast to their mega-influencers who have millions of followers, work in specialized markets and have a special power that is frequently overlooked. This blog post delves into the intricacies of